Вредина-Конфетина

«Вредина-Конфетина» — новая сеть мини-магазинов сладостей и игрушек. Потребительскую аудиторию «Вредины-Конфетины» составляют дети дошкольного и младшего школьного возраста, а также их родители.

Знак получил золото в конкурсе Brands of the World 2012 Logo Awards http://www.brandsoftheworld.com/awards/2012-winners

There is a bunch of mini-shops in Moscow selling candies to the little ones. Our part was to give it a good name and design — logo and every detail that would make shops attractive and unforgettable. The Vredina Konfetina (Naughty Sweety) name was finally chosen and the logo with a touching funny-looking sweet-tooth was happily approved. As we were only kicking off the client told that the brand would be targeting at parents rather than at kids.

We found out a bit later the grown-ups would often buy little candies for themselves rather than for the children. Perhaps to remember how it had been long time ago.


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