Tempesto is a supplier of uninterruptible power systems made by Delta. To provide a proper UPS takes a whole lot of technical knowledge. To have general requirements of a client is never enough. When suggesting right equipment one must take into consideration every detail such as space available, grid limitations, magnetic interferences, labor law restrictions and so on. So you just can't hand a box over to your customer you've got to be an expert. What's more you've got to provide a necessary service as well as a guarantee term.
That is why Tempesto positions itself as a distributor of competences: it is the way more than just a box mover. Tempesto consults, teaches, accompanies and guarantees. Our part was to put this idea in the brandbook as well as to redesign the logo and the graphic basics. The first part of the brand new brandbook is all devoted to the brand platform. And the second one sets forth communication guidelines to be used in printed materials, advertising, internet, PPTs, uniforms, cars or souvenirs.
Но лого лишь верхушка айсберга. Серия интервью с руководством компании позволила сформулировать бренд-платформу, которая стала основой нового стиля, изложенного в паспорте стандартов.