ZARNITSA is a russian hat manufacturer which was founded in 1918 to produce famous Red Army ’boudennovka’ military hats. Some time after that the factory was redeveloped so as to produce civil headwear both for kids and adults. Still at the same time Zarnitsa was delivering police and army hats, caps and winter shapkas.
Zarnitsa in russian means ’summer lightning’. We propose a magic Sirin bird for a symbol of the enterprise. It looks very russian and well assiciated with lightnings. It is often mixed up with Phoenix which is not bad it all as the latter is linked with the idea of revival.
All the necessary materials were developed and produced as well.
Новым символом «Зарницы» стала сияющая птица-сирин, сказочная полудева-полуптица, традиционный персонаж древнерусской мифологии.
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